Polzak Marketing 2020 – Marketing in the age of a pandemic: how to survive and win a pandemic?
The conference took place and was carried out in TSE Studio.
Welcoming the participants and opening the conference: Andrzej Zawistowski, Paweł Tyszkiewicz
Lecture: The brain in times of change
– Why is change good for us?
– What good can COVID-19 do?
– The impact of a pandemic on behavior and choices – ours and consumers.
Speaker: prof. Maciej Błaszak
Strategic debate: Marketing in the age of a pandemic:
– Chances and dangers
– React & Sustain by Effie
– How to survive and win a pandemic?
– Cybermarketing and cyberconsumer – the world after COVID19?
– The world of brand, sales, communication and consumer after the pandemic?
host: Grzegorz Markowski,
guests: Michał Szaniecki, Paweł Czajka, Katarzyna Malczewska-Błaszczak
Conference organizers:
SAR – SAR Marketing Communication Association
PSML – Polish Association of Logistics and Purchasing Managers
THINK MICE
partners:
Effie Poland
CPC Brand Consultants
EMLAB
Żywiec Group
TSE Grupa & Global Expo
IAA Poland
IAB Poland
Utilities:
Media & Marketing Polska and MMP24
PRoto
OOH magazine
The scope of TSE support
Organizers: SAR Association of Marketing Communications, PSML – Polish Supply Management Leaders, THINK MICE
Director: Maciej Amanowicz
Producer TSE Group: Łukasz Kubiak
TSE Global Studio engineer: Robert Niziński
Camera production: Łukasz Rosiński
Virtual production of Holos Studio: Tomasz Agacki, Patryk Jarosz, Małgorzata Pawińska
Zakres wsparcia TSE
Organizatorzy: SAR Stowarzyszenie Komunikacji Marketingowej, PSML – Polish Supply Management Leaders, THINK MICE
Reżyser: Maciej Amanowicz
Producent TSE Grupa: Łukasz Kubiak
Inżynier TSE Global Studio: Robert Niziński
Realizacja kamer: Łukasz Rosiński
Wirtualna produkcja Holos Studio: Tomasz Agacki, Patryk Jarosz, Małgorzata Pawińska